Garment Care

Machine Wash Less

As a rule of thumb, we machine wash our daily clothes too often. Unless we sweat a lot during the day, or our clothes get dirty on everyday wear, there is no need to machine wash our clothes after every use. In fact, washing our clothes less slows down the fading of color and aging of our garment in general. We can also freshen them up by taking them out to air and shaking them afterward. We can also use undergarments to protect our clothes from sweat.

Use ecological detergents and fabric softener

Using too much detergent and fabric softener won’t make our laundry cleaner. The extra chemicals only increase pollution and increase the cost of machine washing and even harm our clothes. Use only the suggested amount. Adding 1–2 heaped spoonfuls of baking soda to each load will help the detergent work more effectively. If you use liquid detergents, make sure they are free of zeolites and artificial scents. The most ecological and easy-to-use fabric softener is white vinegar. If you want a scented fabric softener, you can add a few drops of scented natural oils such as lavender, sage, or lemon, to the vinegar.

Lower the washing temperature

Thanks to modern washing machines, we no longer need to boil your laundry. Instead, we recommend machine washing New Standard clothes at no more than 40°. Even 30° gets the job done while putting less stress on your clothes and the environment. This helps conserve energy, as the water doesn’t need to be over-heated.

Hang your clothes to dry

Air drying is always the better option, and opting for thick hangers instead of drying racks helps keep the clothes in shape. Remember to dry your laundry immediately and not leave wet clothes in the machine since it will wrinkle and eventually cause mold and mildew. When they are dry, storing them in hangers instead of folding them helps keep their form.

Prefer steaming over ironing

We recommend steaming over ironing, as it’s gentler to the fabric fibers, and it is also an excellent way to freshen up clothes after a few uses. If the garments need ironing, it is best to refer to the garment care label to know what temperature setting is safe. When ironing cotton and linen items, use a damp function or the steam setting on the iron. Giving the cotton or linen a little moisture before ironing will make the fibers smoother, and the garment will flatten quicker.

Don’t cut off the care labels

Cutting off the care label of garments and fiber information from clothes is a bad idea, so unless your skin is very sensitive, aim to keep them. In addition to helping you follow the care label symbols and instructions carefully. At New Standard, we believe that information is power, so we aim to include as much as possible valuable information for you and those working on giving our garments a new life in our care labels.